THE ORIGINAL SOCIAL MEDIA VEHICLE AND HOW TO USE IT
“To the unrefined or underbred, the visiting card is but a trifling and insignificant bit of paper; but to the cultured disciple of social law, it conveys a subtle and unmistakable intelligence. Its texture, style of engraving, and even the hour of leaving it combine to place the stranger, whose name it bears, in a pleasant or a disagreeable attitude, even before his manners, conversation and face have been able to explain his social position. The higher the civilization of a community, the more careful it is to preserve the elegance of its social forms. It is quite as easy to express a perfect breeding in the fashionable formalities of cards, as by any other method, and perhaps, indeed, it is the safest herald of an introduction for a stranger. Its texture should be fine, its engraving a plain script, its size neither too small, so that its recipients shall say to themselves, ‘A whimsical person,’ nor too large to suggest [Pg 76] ostentation. Refinement seldom touches extremes in anything.” —Our Deportment. Or the Manners, Conduct and Dress of the Most Refined Society by John H. Young (F. B. Dickerson & Co., Detroit. 1881).
This famous discussion by Nancy Sharon Collins is part of the 2016 Conservator’s Holiday.